Acquirent Outsourced Marketing – Fractional Marketing Digital Marketing Content

If your organization deals with large or complex sales, it is important to make the philosophical transition from lead-based marketing to an account-based marketing and sales initiative that works in today’s business arena. To help your company make this shift, Chandler and Geoff discuss some of the actions that are essential to implementing an effective account-based marketing and sales initiative.

OUTSOURCED MARKETING FOR SMALL AND LARGE BUSINESSES
When organizations say “we need more sales”, they tend to focus on what is coming out of the bottom their sales funnel.
Often, the problem of not enough “closes” is a direct result of not enough in the top of the funnel. Having a sound marketing strategy that produces high quality leads is a must for most organizations.

The challenge is that marketing today means many things:

Content Marketing
Marketing Automation
Digital Marketing (SEO, PPC, Remarketing/Retargeting)
Lead Generation (BDR/SDR)
Social
Etc.
It is a challenge to know what type of marketing your organization needs. Most organizations fail at the transition. Once leads are flowing there must be a seamless hand-off in place that allows sales to engage in a timely manner all while being tracked and reported.

To find expert advice specifically on marketing, visit our blog at https://www.acquirent.com/category/marketing/.