‘Digital Marketing’ by Dave Chaffey – Revel walkthrough

‘Digital Marketing’ provides a comprehensive guide to all aspects of using the internet, digital media and technology for multichannel marketing. Author Dave Chaffey has been recognised by the Chartered Institute of Marketing as one of 50 guru’s worldwide who have shaped the future of marketing.

This textbook has been recreated in Revel, which guides students’ learning through engaging media rich content, such as video case studies, to bring real life issues to the classroom.

https://www.pearson.com/revel