Competency Evaluate the role digital marketing

Competency Evaluate the role digital marketing plays in overall marketing strategy. Scenario Information Your small marketing consulting firm was recently hired by Costas Customs. Costas Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costas Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costas Customs current marketing strategy ignores all forms of digital marketing. Theyve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costas Customs background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business. Costas Customs Company Profile Instructions You realize that Costas Customs current strategy of ignoring digital marketing is a huge disadvantage in todays business environment and set your sights on convincing management to shift their marketing budget towards digital channels. Your first meeting with the higher ups is coming up, and you feel that this would be the perfect opportunity to give a presentation making the case for a strategy shift to digital marketing channels. The presentation should contain a detailed notes section for Costas Customs management, tailor your choices to Costas Customs needs/situation, and complete the following below: Detail potential benefits of digital marketing and why its a good fit for Costas Customs brand. Support your opinion with observations from the company profile. Two slides minimum. Select