Facebook Targets Youngers Users New Feature Digital Marketing News Today

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It’s no secret that Facebook has been losing its appeal to younger audiences. Since the launch of Instagram and the rerise of Twitter, Facebook has been less active for the younger demographics. But, that isn’t stopping Facebook from trying to get them back.

Facebook is building a platform for teens called LOL, a video meme sharing app. Users can scroll through the best curated memes and share them with friends.

These memes will be pulled from the top meme pages on Facebook – which could mean great things for them.

The app is being tested by high school students and there still no roll out date or determination if it will be a stand alone app or within Facebook.

Do you think this new platform would bring in a younger demographic to Facebook?

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