HOW BLOCKCHAIN CHANGES DIGITAL MARKETING | Power to connected people

Blockchain and distributed ledger technologies are affecting industries all around us: finance, insurance, real-estate. The next target is digital marketing.

While using blockchains is not a cure-for-all solution to the current problems of digital marketing, it has a huge potential for cutting down middle-man and complexity.

Goodbye middleman!
Many powerful middlemen currently handle digital advertisements. Website owners and companies looking to advertise rarely communicate directly with each other. Instead, they turn to services like Google AdSense, which makes sure that a credible and relevant advertisement is displayed on websites, and all the clicks are registered accordingly.

What happens with the blockchain?

As blockchain registers all transactions with transparency and immutability, parties can directly trust each other. Advertisers can directly look at how certain websites perform on specific advertisements and handle pay-per-click transactions directly.

Consumer control
Browsing the internet lately has been turning into a sour experience – firstly we are bombarded by ads. There is a pop-up here, and a banner there, plus everybody wants us to turn on notifications. Secondly, websites have been sneaking away our data with cookies and trading them around. There is so much information about us only; sometimes I wonder if online advertisers know more about me than I do.

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🔺Read more: https://blockchainflashnews.com/digital-marketing-meets-blockchain/

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