Search Engine Marketing : Digital Marketing | SEM | Search Engine Result Pages | SERPS

What is Search Engine Marketing (SEM)?

Search engine marketing is a form of Digital Marketing that involves the promotion of websites by increasing their visibility in Search Engine Result Pages (SERPs) primarily through paid advertising. While the industry term once refereed to both organic search activities such as Search Engine Optimization (SEO) and paid it now refers almost exclusively to paid search advertising. Search Engine marketing is also alternatively referred to as paid search or Pay Per Click.

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