You Ask, I Answer: Tracking Non-Digital Marketing in Google Analytics

Stephanie asks, “How can you use Google Analytics to track non-digital marketing like billboards and other real world marketing?”

You’ll want to use a combination of two techniques: UTM tracking codes and custom subdomains in your DNS. Watch the video for the complete explanation of how to set it up, what software you’ll need including services like GoDaddy and Cloudflare, and what mistakes to avoid.

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