Aberdeen University Digital Marketing by Jump Digital Course – Final Project

Thanks to the teaching team from Jump Digital and to my team members, Lucia Cruz Castelazo and Duncan Lloyd.
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The brief asked: The brand that you work for is considering entering a market in which they do not already have a presence (the U.K. Online Cheese Subscription Market). You have been asked by the Managing Board of the company to provide an overview of the current UK Online Cheese Subscription Market with the aim of identifying “the strongest online competitors in this environment”. An important aspect of this exercise is to gather evidence (using tools and online research) that you can then use to explain and justify why certain competitors will be ‘stronger’, in your opinion, than others.
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Notes:
From Online Authority:
https://store.mintel.com/uk-cheese-market-report
https://www.statista.com/statistics/507417/number-of-facebook-users-in-the-united-kingdom-uk-by-age-and-gender/
Abel and cole 1st-page keywords filtered by ‘cheese’ then the cheese society focus on cheese soc
Usability:
Mouse Trap website needs no ‘customer journey’ as the user would simply shut the website as soon as he/she sees the design and access level.
Social Media:
Source of job levels: https://simplicable.com/new/job-levels
General entertainment: comedians, books (exl cooking books), sports – irrelevant to the study
a: based on the 30 profile publicly shown ‘likes’, i.e. https://www.facebook.com/PROFILE-NAME/likes
Followers’ Engagement: https://nvision.co/digital-marketing/good-social-engagement-rate/?fbclid=IwAR21J8Oxh_rk_KWxJiMy62tnA5bINIxadox_zfIPXmpJss2U8_r72EvFp-w , calculated per month May
Importance of SEO:
Sources:
MOZ Learning https://moz.com/learn/seo/meta-description?fbclid=IwAR0Z0vlsuBSWNohsP-58HkvDlu8toj21Uv5BySxmOCX6GH7_ookp-1s6jvM
Webnotes https://www.webnots.com/4xx-http-status-codes/?fbclid=IwAR2CdXEdnSZ3E-Nx5x6x1O05E3uPsIqXKXjrTgbZHKVm57hXN6tm0qzHq4w
Mkr. Opportunity:
Location (Google Trends) https://trends.google.com/trends/explore?geo=GB-SCT&q=cheese%20subscription