Become a Digital Marketing Expert | Jake Fehling | The Storytelling Lab Podcast

This week’s guest is Jake Fehling, a speaker, writer, and fellow podcaster. Jake works as the Vice President & Communications Executive for Movement Mortgage, a company based in Charlotte, NC. We discuss genuinely caring about customers, creating and keeping up with content calendars, and implementing creative branding.

Some highlights of our conversation:
– Marketing for a mortgage company
– Genuinely caring about your customer
– Custom marketing plans for loan officers
– Why is it important to educate your customer base
– Why everybody wants more content, personal branding, and social media management
– Having basic content you can implement over and over again
– Thinking of everyone that likes your content as either past clients, current clients, or client leads
– Using current trends to inspire marketing campaigns
– Finding someone you admire & copying them
– Getting past the first step, deciding where you want to go, and being able to pivot if you need to
– Short form content is a buzzword right now, but engaging content will get seen regardless of the length
– Video is the most engaging content BUT if it’s not your thing, find other ways to engage
– Finding your voice and your medium of choice and leaning into it
– “mining” the content that you have
– The KISS rule (Keep It Simple Stupid)

And, remember…

If you are trying to create content, you are already doing much more than the average human!

As always, I hope you enjoy the episode!

Peace and Love,
Rain