Digital Marketing Lesson

Welcome on the cross-border training video of presentation this presentation is dedicated to chinese factories. And chinese company who want to deeply develop their business on foreign market through internet marketing solution. So here is the menu what we’ll talk about. In this presentation so the. First step would be why you need to be on foreign market. And not especially on on chinese market like like diwali barababa why you need to be on on th platform the second point will be the the key points to to success from on the foreign markets here you will have we’ll talk about how to adapt yourself to the foreign markets how to have a proactive strategy the practice strategy is when you you contact millions of people you contact me look for partners millions of prospects – to try to sell off all partners. And partnership so we’ll talk about specific parameter success story we’ll talk about how to collect database prospect database partnership database how to manage the mellen the cement the auto dialer. And how to track down who’s going on your website from maybe emailing sms fax – to know who is on your website right now. So you can contact them directly on the forum – to finalize the cell the second strategy may tragedy’s the fishing strategy which is nothing about hacking i know that’s some of you know what is fishing on your minute it’s nothing about it fishing strategy is you you create a lot of account on on commercial platform. Or you have your own websites. And you work your wedding people to look for the products. And to buy to buy product on all the platform where where you are. So the first point fishing surgery would be a everything about your website the second will be how to advertise your website. So you will have the ties it. But stills people who need to who are interested by this product we will type type the keyboard. And google and he will found out of attachment. And goes your website. And we’ll teach you how to do the how to do the best practice to be under on the best foreign platform to sell very long. And the last point is our shining lessons that will explain how do we how do work which kind of a service we can provide you. So why you need to be on foreign markets. And not just on chinese chinese commercial platform like alibaba like bow. Or timo so this graph showed the shares of global commercial platforms all commercial platform the main commercial platform on earth. So here you can see that taobao taba who is chinese. And only in china. There is the little graph and. There were dia what do the tabas visitor come from we can see that percent of research from taobao. Or in china elsewhere. In south korea in japan. In hong kong but after after a share is. No one else no one. No nowhere soto bao is only here. In china no one used to have our outside china. And what we can see is everyone used to bow. In china we have more than billion inhabitants channa. So taba represents % of quarter of the world traffic on commercial platform the bow is very strong. But taba is not the only one. There is other very strong platform rates amazon with percent of traffic ebay with nine percent. Actually it’s more than this. Because ebay has a lot of other domain like ebay de beber beber. There is a lot of different ebay websites. So issue you have all of them together we will see it’s much more than just % amazon – same here we can see that very same as. In japan but very on shoppers amazon. So you can see that. If you are right now dressed on taobao. And alibaba alibaba you don’t even see it on the numbers alibaba represents % number. If you dad sees %. If you’re just on the taobao. And bye-bye you’re missing you’re missing % of the traffic % of the traffic. So you should be on foreign platform not just turbo. And alibaba so here were the same graph. But we have added to two main platform who are edward with adwords google adwords. And facebook ads and you see immediately that with adwords the traffic from adwords google. And facebook ads you top our represent just % after so. If you restate on on the chinese market. And you don’t use the outside solution you are missing your just using % of your of your capabilities. So you are you are losing. And something like percent of your your traffic. So you need to be on all commercial platform. And everywhere that you can be outside don’t stay on the chinese market only it don’t stay on some chinese market only. So we have seen that. If you use foreign platform you will have much more traffic even. If you stay on chinese platform. But let’s see one other thing the price competition on different chinese platform. And the foreign platform here. For example on taobao. If you search for solar panel watts which is. In chinese here you can see that solar panel system watts you have them the price. Or between thousand ninety rmb to rmb that’s the price depressed a.