Digital Marketing News 4-26-2019: B2B Marketing Automation & More

Watch this week’s TopRank Marketing digital marketing news with Joshua Nite (@NiteWrites) and Anne Leuman (@annieleuman).

This episode: Feature updates from LinkedIn, Facebook and Twitter, Google returns more images in search results, and stats from a B2B marketing automation survey.

• Digital marketers have observed a recent increase in how often images are shown in a search result box alongside traditional text-based results from Google, highlighting the rising importance of relevant and properly utilized images in campaigns targeting the top search firm.

• Facebook advertisers and users of the firm’s Business Manager platform will be see new layout changes and features, including streamlined Ads Manager navigation and tools to improve new client on-boarding, Facebook recently announced.

• Over the coming months LinkedIn (client) will roll out a slew of new user content reaction options to the professional platform, including expressions of curiosity, love, and celebration, the firm recently announced.

• In June Twitter plans to launch an experimental feature to hide certain replies, and a handful of other new changes the firm says are designed to help make conversations on the platform more productive.

• 75 percent of marketers utilize at least one marketing automation tool, and artificial intelligence (AI) and machine learning (ML) have helped improve efficiency, two insights from new study data.