Marketing
Digital Marketing News 6-14-2019: 2019 Internet Trends Report & More
Watch this week’s TopRank Marketing digital marketing news with Joshua Nite (@NiteWrites) and Tiffani Allen (@Tiffani_Allen).
This episode, we discuss Mary Meeker’s annual Internet Trends Report, as well as new research from SEMrush, Adobe, and more.
• How consumers feel when they listen to or watch digital video plays an important part in receptivity, with relaxed and focused listeners some 35 percent more open to ads, one of several findings of interest to marketers in newly-release study data.
• Google recently announced a search update focused primarily on domain diversity, by having fewer first-page results that come from the same domain, and Search Engine Land takes a look at how the changes are likely to affect search marketing efforts.
• 20 percent of Android Google App searches now come from voice, and a new SEMrush study examines ranking factors including the importance of first-page placement and other facets of voice search.
• Nearly a quarter of marketers view data-driven marketing as 2019’s most exciting opportunity, one of many take-aways from newly-released report data, which also shows improved customer experience is still a top digital marketing priority.
• The highly-anticipated Internet Trends report for 2019 has been released, including data of interest to digital marketers. For more than 21 years venture capitalist Mary Meeker, partner at Kleiner Perkins, has researched and put out the report, this year weighing in at 333 pages.
Thanks for tuning in, and we hope you’ll join us again next week for a new episode of the TopRank Marketing weekly video news.
