Facebook Advertisement – Best Digital Marketing Tool

Facebook has a massive global audience, making it one of the the best social media marketing platforms around the world. The aim of any marketing strategy is to reach the masses and do it in quick time; Facebook qualifies as effective for both of those requirements.

The main feature of #Facebook is that it allows one to tweak Facebook Ad setting to target specific audience. The Ad targeting is possible on the basis of demographics, location, interest, and user behaviour. The added advantage is that it is good on the budget, offers high conversion rates, and return on investment.

Here are some popular facts and statistics:

Facebook has over 1.32 billion daily active users.
The features that Facebook for business are on the rise which includes being able to tweak the Ads for the purpose of goal-brand exposure, lead generation, website traffic.
79% of Americans use the Facebook platform.
More than 53% of people in USA make use of Facebook several times a day.
Over 50 Million business use Facebook pages.
Over 22% of the world’s population uses Facebook.

Advantages of Facebook Advertisement

Massive User-Base: Facebook is a one of the largest social media platforms around and is used by people from all walks of life. Students use it stay to in touch with their friends and make new friends as do the adults and even the businesses. Thus, a Facebook Ad placed by a business has the potential of reaching millions of users very fast.

Greater Exposure: #FacebookAds have a greater exposure since if an Ad is ‘liked’ by someone; all the connections in the network will also receive the same Ad in a news feed. Facebook is multilingual and the Ad are localized as well. Thus, it reaches a big user base all over the world; and the fact that a large number of people spend a great deal of time daily on Facebook is an added advantage.

Targeting Audience: There are many methods of advertising online however, Facebook Ads are one of the most targeted one. Facebook has the ability to fine tune their Ad campaign to target the audience on the basis of location, demographics, age, interests, behaviour, gender and connections. A business can target strategic audience based on information of recent purchase behaviour, life events. Facebook has something called ‘tracking pixel’ which helps it identify the perfect customers for to market their product to.

Analytic Feature: When it comes to Facebook Ads, businesses often get confused and find it very complicated mainly due the complexity of the tools, tweaks and analytic features that Facebook has to offer. Facebook has a large mobile user-base; which is possible for a business to target using information available to them. The ‘Call to Action’ buttons are more effective as well.

The future concept of marketing that has become popular can be set aside when using Facebook Ads Analytic has an ability to target audience in respect to relevance of recent visits, search and location. The Facebook ‘insights’ tab provides users with detailed matrices and gives information on the best performing pages as well. This type of data is effective while trying to develop the perfect Facebook Ads campaign by tweaking it.

Thus, businesses that use Facebook Ads can expose their Ad to a larger audience and the right type of audience in quick time. Besides which it is also comparatively less expensive; The added advantage of opting for Facebook is a high percentage of people spend approximately 1 to 2 hours on Facebook daily; thus increasing the potential of a Facebook Ad.

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