Marketing
Guest Lecture at Regents University, London – Digital Marketing : Interactive Scenario – Part 2
Publicado Em
AccuraCast MD, Farhad Divecha, was invited to guest lecture at Regent’s University London to a class of MSc. Marketing Psychology.
The second of 4 parts of the lecture focuses on researching the market, establishing benchmarks and identifying appropriate digital marketing channels for a campaign.
The lecture was in the format of an Interactive Scenario Plan. Students were asked to imagine they worked for an agency that was tasked by a client – UEFA – to bring football to the Indian sub-continent.
The fictitious client brief was simple:
Client: UEFA
Target: India
Audience: Men aged 18-45 & Women footballers
Timing: Mar 2020 (12 months)
Objective: Drive TV viewership
Channels: Online only
