Intro to Captate 3D Tour for digital marketing of new residential developments to increase pre-sales

Millenial buying habits have changed, so too should real estate company’s sales and marketing strategies for new developments pre-completion. The Captate 3D Tour is a cloud-based interactive digital marketing tool. It boosts pre-sales and pre-leasing, thereby reducing the development cycle, and saving new property projects time and money.

Look into the Future with Captate.

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Script:
Jane is CMO of a new residential development. Presales are challenging – Millennials buying habits are different, and distant or international buyers are hard to reach. More and more buyers make their choice when doing their online research, and 58% of millennials find their home via mobile. A development with a weak digital presence will not even be considered by some.

To improve earlier presales, Jane decides to invest in a multi-channel strategy and her digital agency recommends a Captate 3D tour: an interactive digital marketing tool.

WOO-HOO: it’s is a success because the 3D tour is

Immersive – it allows customers to better understand the space and layout, making them confident buyers.

Multi-channel – it is cloud-based, so it’s cross-channel and cross-device, including smartphones. This seamless user experience facilitates and speeds up the buying process

Interactive – Buyers find the Captate 3D tour fun and engaging. Each interaction generates buyer data that helps Jane make “intelligent” decisions on future projects.

And Jane is happy with the investment because:

Marketing spend is down and ROI is up
Presales and marketing starts earlier
Early proof of demand improves financing

To learn more, visit: captate.com