Marketing
Introduction of Digital Marketing – What, Why and Scope | Digital Marketing Tutorial For Beginners
Learn about Introduction of Digital Marketing – What, Why and Scope of Digital Marketing Tutorial For Beginners by K.Vigneshwaran – Besant Technologies.
Introduction of Digital Marketing – (00:13)
Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them.
What is Digital Marketing? – (00:29)
Digital marketing is promoting business, products or services through online channels. This promoting can be done through organic and paid mainly on the internet and also on mobile phones. Digital marketing as various and millions of techniques to improve and increase more profits. Basic thing for a digital marketer is to promote the business, brand, sales, goal conversion, increase clients and gain market share and lots. Now a days, people spending most of their time on the internet and on their mobile phones. focus on internet and on mobile phones to reach the right audience. Digital marketing is a key term for marketing of products or services in this digital world. Digital marketing is done on social media platforms, email, mobile, google promotion, google optimization and google Ads. Digital Marketing is the best marketing process for the promotion of every websites, brand and to analyze the output of this work by successful marketing campaigns and use of google analytics. With the use of Facebook, google Ads, Twitter, Instagram and all other social media platforms.
Why Digital Marketing? (01:25)
“If you are not in the internet then your business is out of business” this is the popular Quote. Yes now a days everyone has their own website to deliver their services. But Most of the websites are not recognized by Search engines like google , bing and Yahoo due to poor Search Engine Optimization. So Once you want to get most of the Customers then every businessman should have aware on Digital Marketing. Main focus on Increased Customer Satisfaction & Experience, Increased Customer Retention, Drive Revenue through Personalization, Increase Cross-Sell & Up-Sell rates, Increase Market Efficiency & Quick Time to Value, Marketing Effectiveness and Precise Targeting.
Scope for Digital Marketing – (02:18)
Job Opportunity – Digital Marketing field has various branches comprises of Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Google Analytics, Google Ads, E-Mail Marketing, Affiliate Marketing etc. These are sub-branches and every field has more job opportunity in India and foreign countries. Demand for Digital Marketing jobs are very much increasing in various platforms and also from various business organizations.
Business Owners – Owns a Business, want your business Presence online? then this course best suits. Learn How to promote your business website on the internet & Make the shift from Offline marketing to Online Promotions. Cost Effective Advertising Mediums like SEO, SEM, Social networking, Mobile Marketing and etc… Increase Visitors to your website & Increase Sales by 500%. Better Return on Investment ROI compared to traditional marketing. We make you Experts to manage marketing activities by yourself.
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