Learn Social Media Marketing: What, Why and How

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There is no doubt that digital marketing has been taking the world by a storm. One major channel for Internet marketing is social media platforms. Based on numbers and statistics, the profit of using social media for marketing is undeniable. Some argue that the social media “magic” is a temporary trend that will soon fade away; however, social media is proving that wrong up to this very moment. Why is it important to learn social media marketing? According to a study, eighty eight percent of US companies are using social media for marketing. This clearly proves that for any business owner, it has become a necessity to learn social media marketing. Besides, for social media specialists or those working for digital marketing agencies, it is the most important part of your job to learn social media marketing.

Learn Social Media Marketing (SMM): Definition and Platforms
Definition:
According to TechTarget, social media marketing is “a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.”

Platforms and Statistics
There are several popular social media platforms that can help you bring your business to light. According to DreamGrow these are some valuable numbers and facts about the most popular platforms. Furthermore, these numbers will give you an insight about which platform is the best for your business.

Facebook
Facebook is a social network that allows people to create personal profiles for free…Read More on the Blog
Twitter
Twitter is also a social network that allows people to create accounts…Read More on the Blog
Instagram
Everyone knows that a photo is worth a thousand words…

YouTube
The famous video platform…Read More on the Blog

There are other social media platforms such as LinkedIn, Google+, and Pinterest. Each has its own features, pros, and cons. It is crucial to determine your target audience first and the nature of your product, then select the best channel accordingly.

Learn Social Media Marketing: Benefits
Social media provides a two-way-communication of marketing. Before social media and Internet marketing, clients and customers were only recipients. Marketing was a one way communication where brands and business owners send messages to their audience. Social media changed that game. Through social media, your customers and potential leads are closer to you than ever. As a business owner, you can get immediate feedback and complaints from your customers on social media. You can easily observe the influence of your content and the effectiveness of your customer service. Monitoring what is being said about your business through reviews and mentions is also a huge plus. Also, you can promote your brand and get wider exposure. Social media marketing is fast, accurate, and straightforward. SEO, creating content, and basic marketing strategy, these are topics that you will understand when you learn social media marketing.

Where Can You Learn Social Media Marketing?
Online Social Media Courses
Online courses are a great way to learn social media marketing…Read More on the Blog

E-books
If you are looking for a more flexible source, yet just as informative, then e-books are the right choice to learn social media marketing…Read More on the Blog

Articles
What if e-books are also too long you cannot fit them into your hectic schedule? There are articles…Read More on the Blog

Video Tutorials
Are you more of a visual-learner, or are you not that into reading? Video tutorials are a good alternative to learn social media marketing…Read More on the Blog

Following Social Media Gurus
Do not forget to follow social media experts. There are many of those on Facebook, Twitter, etc.

Read More on the Blog https://www.profiletree.com/learn-social-media-marketing/

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