LinkedIn Etiquette – How Win at Digital Marketing

If you want to perform well on LinkedIn, you’ll need to portray a professional and cultured image of yourself and your company. After all LinkedIn now has over 500 million members, with over 50% logging into the platform on a daily basis. As you can see this could be a huge opportunity to market your products and services to your target audience.

Unlike the real world where basic standards have been set for centuries, social media etiquette can be quite complicated, after all the internet is extremely young and what is and isn’t right can vary massively.

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LinkedIn Etiquette

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Generally, you should follow these simple etiquette tips:

Have a professional headshot – This is extremely important on many social networks, after all nobody can see you in person, so your headshot needs to convey all sorts of messages which relates to your target audience. They say an image says a thousand words and that’s certainly true, but do you want a thousand positive words or one thousand negative words? Remember a professional headshot usually consists of a white background, with a nice clean smile looking directly at the camera. You should also wear suitable attire for your industry, such as a shirt and tie.

Respond promptly – There’s nothing worse than sending a message to somebody and it takes days to receive a reply. If you’re using LinkedIn for marketing and business purposes, remember to log on every day if you can. You never know what person might be attempting to contact you, and when they do remember to respond promptly in a professional manner.

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