Making VSL For Car Dealers #automotive #marketing #digital #cardealer #agencylife #fyp

https://www.youtube.com/watch?v=zyn_KqYbUrc

Welcome to Car Dealer Digital, another nugget of information, perspective and experience from Michael Donovan about #automotive #digital #marketing.

In todays livestream Michael will be working on crafting his VSL that he will use to target car dealers for marketing services, consulting and getting them into modern times.

Many car dealers blindly follow the advice of agencies and vendors. They believe they are trusting the right people who they’ve hired for their expertise, even if that expertise is self proclaimed. Dealers are starting to catch on to the fact that the agencies are all the same, doing their version of the same things that have been done since the early 2000’s. Sure, websites look a little better, run a little faster, but are they really geared up with the right tech that delivers the best Customer Experience. Let’s take a deep dive, and create some marketing material to get back on our game!

To do this on a live stream is risky business. Things can go wrong, and there’s no going back. You’ll have a glimpse into what it actually takes to create a VSL, write a hook that hits hard and transition the hook into a heightening experience. If Michael does that well he will be able to hold the viewer, retaining them to deliver the core of the message so he can deliver his call-to-action.

VSL Format
Hook
Heighten
Hold

Must Haves
Attention Getting Intro
History of Success
Promise to the dealer
Next Step

Did you know…
Michael has nearly two-decades of experience working in the automotive industry in the US market. Having started in an agency that his brother Robert had started in 2007 Michael quickly picked up on not only the cutting-edge best practices, but started to develop his own interpretation of what would later become his core strategy. The cornerstone of his approach was mastering Organic traffic. He would analyze datasets for hours, days and weeks to discover the highest value opportunities. That is why a solid SEO strategy has always been the cornerstone. In fact, Michael was building and launching model specific landing pages since 2009. When Toyota was launching the Prius Plug-in Michael not only built pages that ranked for the markets that the Lia Auto Group had stores in, but his pages actually outranked www.Toyota.com.

“I can tell you that I have seen a lot, but so can anyone who has worked in the space. I can tell you that I’ve done a lot, and again so can many others who have worked in the space for any period of time. What I am doing with our channel is something I haven’t seen. I am being brutally honest, and showing dealers how useless an agency is. Show me anyone else that’s doing that. I am it baby, so buckle up and enjoy the ride. It might be bumpy at times, but it’s going to be great!”