Marketing Digital Transformation, a story from the frontline

Chief Marketing Officer of Microsoft US, Valerie Beaulieu discusses the business transformation that Microsoft US has undergone in order to deliver more overall impact. In this presentation, delivered at the 2020 Argyle Marketing Leadership Virtual Forum series, Valerie discusses the three pillars of her organization, culture, capabilities and technology, and how collectively, focus on these key areas leads to innovation. Valerie also addresses the new reality of the B2B Marketing : “remote everything” where companies are adapting to provide unique virtual customer experiences.