Marketing
Marketing to Perennials in China – Ashley Galina Dudarenok – China Digital Marketing Expert
Publicado Em
At present, in China, the older generation is gradually becoming one of the main focus groups in media, but it is far from enough. The silver hair market still has great potential.
According to the “New Age Active Response to Population Aging Development Report 2018”, China’s elderly consumer market will reach 3.79 trillion yuan by 2020, and by 2050, it is expected to reach 60 trillion yuan.
What shall brands and markers do to keep up???
