Marketing
New Digital Marketing Case Study — Know More, Make More, Share More
Hello everybody, thank you so much for joining me today on this new digital marketing case study.
If your an established company looking for new ways to attract more clients into your business.
Or maybe your a small boutique agency unsure how to embed digital marketing effectively into your operations – then your in the right place.
NOW to keep things straightforward I’ve split this case study into 4 parts.
In part 1 I’ll show you how to write and format your Ads and social media posts to pull a lot more clients into your business.
In part 2, I’ll break down how the top Agencies compete head-to-head using digital marketing, and how you can leverage these insights to become much more competitive.
In part 3, I’ll show you how to engage with prospects who are ‘ready to buy’ and develop a relationship with those who aren’t using marketing automation.
And finally, in part 4 I’ll demonstrate the process and tools I use to avoid missing out on new business opportunities.
So to begin, I’m going to quickly summarize each part with some facts and results so you can decide whether this is worth you time.
And then I’ll dive into the actual “how to” details.
Because let’s face it, we’re all busy right
And if they outcome isn’t something that your interested in, then there’s little point understanding the strategy behind it.
Now, according to the marketing software company Unbounce, the average website conversion rate for business services is 3.5%,
And B2C is slightly lower at 3.3%.
And as you can see in this screenshot taken from one of my recent lead generation campaigns it shows a landing page conversion rate of over 50%.
Now if you’re a marketing manager or a business owner that knows anything about website conversion rates
That’s about 1300% higher… than normal.
And here’s the results from my last working week.
Now it’s key to note that this slide is actually showing the performance of the entire site.
Averaging out all the metrics including non lead gen pages.
You see what I’ve come to realise over the last 20 years, is that …
Watch more at: https://anartfulscience.com/
