Should your Landscaping or Lawn Care Business Invest in Digital Marketing?

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1) Over 70% of consumers start their buying journey online.

While word of mouth and referrals should still be an integral part of growing your lawn care business, the tides are turning. Many consumers are turning to Google before they turn to their neighbors for advice on their recommended service professionals.

2) The ROI is higher than traditional forms of marketing.

Instead of having to manually deliver flyers, knock on doors or make cold calls, digital advertising allows you to target your ideal customer with a rifled approach. You can start generating leads through your site with as little as $75 adspend per month, and can easily scale up to $3000/month when your landscaping business is ready for mega growth. We’ve gained results for our clients spending as little as $20/lead acquired.

3) It can help get you out of the cycle of constantly pounding pavement to sell.

How nice would it be if instead of having to go door to door to find clients, new leads just appeared in your email inbox, ready for you to head out and give estimates for? This won’t happen immediately, but with consistent focus and dedication to developing your online marketing presence, you’ll see an influx of leads that allow you to say “NO” to the leads that aren’t worth your time so that your can say “YES” to the leads that are going to take your business to the next level.

4) Your competitors might not be capitalizing on it.

Most local landscaping businesses don’t place enough priority on consistently marketing their business. If you’re one of the few in your area that is working on your digital marketing presence, you’ll gain an edge over your competition.