The #1 Digital Marketing Tip to Convert Casual Readers into Paying Customers

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Today you’ll learn about the #1 digital marketing strategy that will help you convert more casual leads into paying customers. How? By taking into consideration their Stage of Awareness.

This is actually something that a lot of marketers neglect – but it’s a huge mistake. Because if you take into consideration your prospect’s stage of awareness, you’ll be able to connect with them emotionally MUCH more effectively… AND you’ll be able to give them the RIGHT message at the RIGHT time – so that they open their hearts and wallets for you.

So what exactly are your visitors’ Stages of Awareness? Well, there

1. Unaware
These are people who don’t even know they have a problem. They’re extremely top-of-funnel.
Therefore, you can’t really run effective ad campaigns aimed at them because it’s just not gonna connect.
Instead, create in-depth blog posts and case studies for these people, aimed at helping them discover that they also have a problem, similar to the hero of the case study.
In other words, hook them with problems others like them have. Example: how other marketers have struggled to bring traffic to their site.

2. Pain/Problem Aware
These people have already discovered that they have a problem but they don’t yet know that solutions exist to fix it.
Or in other words, they’re definitely NOT READY TO BUY, so don’t even try to sell them too hard because you’ll most likely end up alienating them.
Instead, hook them with a long-form PPC ad or piece of content that leads with THEIR problem – and expands upon it. Then, simply offer them a small but measurable solution in the form of a lead magnet, available on a landing page. They’ll love it.

3. Solution Aware
These people have already discovered their pain and also know that solutions exist, however, they’re not familiar with YOUR solution yet.
So they’re considered middle-of-funnel, and I’d say most people probably fall into this category.
And yet, even though they’re already somewhat ‘warmed up’, they’re STILL not really ready to buy (and this is where most marketers burn a lot of cash trying to aggressively convert these people with expensive ad types).
So what you can do instead is to hook solution aware people by giving them a unique insight into YOUR solution. For example: content videos, a tour of your product, specific case studies, etc.

4. Product Aware
At this point, people know about their problem, the various solutions, and also, your solution. So it’s time to really showcase your product’s value proposition with all kinds of benefits, bullets, and whatever that makes your product special.
So you can also pitch them much more directly because there’s a realistic chance that you’ll convert them. Retargeting is your best friend here.

5. Most Aware
Let’s be honest: this is the ideal situation that we all dream about.
Why? Because at this point, people dig your product and they’re just waiting for some kind of promotion or discount to pull the trigger.
So give it to them!
If you know that you’re dealing with most aware people, make sure to target them with ads that highlight discounts, a generous money-back guarantee, or fast-action bonuses.
You’ll most likely convert a lot of them.

So all in all, here’s a quick rundown of what you should primarily focus on based on your target audience’s 5 Stages of Awareness:

IF Unaware — use a lot of content marketing
IF Problem aware — use top-of-funnel PPC ads
IF Solution aware — use various landing pages with opt-in offers
IF Product aware — use an email sequence or sales page to warm them up even more
IF Most aware — drive them to a sales page and give them an irresistible offer

Use this logic in your campaigns, and you’ll see a major boost in conversions, average order value, and customer lifetime value.

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