Top Digital Marketing Trends in India That Will Shape 2019

The digital marketing landscape is constantly changing. If your brand is still following the trends of yore, then it’s time to up your game. Here are the latest digital marketing trends of 2019 in India.

Vernacular Content
There are currently 244 million Indian language users online and with easy access to data and cheaper smartphones and these numbers are expected to only increase in the coming future (https://www.socialbeat.in/blog/growth-of-regional-content-online/). To cater to these massively growing numbers, marketers and brands will also have to keep in mind that communication needs to be tailored to reflect differences in linguistic and cultural nuances. Our platform 22 Languages (https://www.22languages.com/) specifically helps brands create language-specific content to reach larger vernacular audiences.

Voice Search Marketing
India is seeing a 270% year-on-year growth in voice search queries. The rapid rise in popularity of smart assistants like Google Home and Amazon’s Alexa has also significantly propelled voice search as one of the biggest digital marketing trends of 2019. Because of this growth, the way we look at SEO will also change. Traditional keyword research will have to adapt and modify as voice search queries are completely different from typed queries. Take for instance, the fact that 99% of voice search results draw form Google’s Featured Snippet that ranks at Position 0. Content creators will now have to work on optimising their content to get their own Answer Box. Read more about voice search marketing here – (https://www.socialbeat.in/blog/guide-to-voice-search-marketing/)

Watch:
Voice Search Marketing – A Complete Guide: https://youtu.be/hTmc-WKwhus
Featured Snippet Explained: https://youtu.be/7weyj-C9GuQ

Videos and interactive content
YouTube is the world’s second largest search engine and if your brand is not leveraging the power of videos, you are losing out on a sizeable audience. YouTube SEO tips can help you in your endeavour to make sure your content is visible to the right audiences. For effective tips on how to rank your videos, check out our in-depth article – https://www.socialbeat.in/youtube-seo-tips/

As videos continue to gain momentum, various types of formats are being developed and explored. Interactive content (https://www.socialbeat.in/blog/interactive-ad-formats/) like live videos are quickly emerging as a popular way to establish a personal connect with audiences by offering them exclusive “behind-the-scenes” footage.

Interactive Chatbots
Chatbots today are smarter than ever, able to respond to more number of queries effectively and resolve issues without any human intervention. Powered by AI, these chatbots are able to sustain longer conversations without coders having to input an extensive script beforehand.

AI for better audience targeting
Artificial Intelligence today combines machine learning and predictive customer analytics to help brand identify common patterns amidst their audience and create personalised content for them. With AI, brands can identify similarities within current audiences and generate custom targeting options to improve the quality of leads generated – https://www.socialbeat.in/blog/how-to-improve-the-quality-of-leads-generated-via-digital/

UX and AMP for desktop
Accelerated Mobile Pages – https://www.socialbeat.in/blog/accelerated-mobile-pages/ are a crucial ranking factor for websites. By making their entire website (or at least content-heavy pages like blogs) AMP-friendly, brands benefit by ranking higher in the search results. Watch our video on AMP for more information! https://youtu.be/2_swfNlBPP8

Growth of Programmatic Advertising
Programmatic Advertising is the most cost-effective way advertisers can purchase digital ad space. Unlike conventional methods that required annual bids and human intervention, programmatic algorithms determine the appropriate media mix for your brand and automatically purchase it. This gives advertisers immense power to target larger audiences across multiple platforms without any time lost. Be sure to watch our video on how Programmatic Advertising can help your brand – https://youtu.be/32810-E8ByI

Decline in organic search and traffic
Your site’s organic traffic takes a hit every time Google updates its SERP features. While Answer Boxes answer user queries, they do without them having to click on your link. So while your content is being viewed, it does not result in organic traffic to your page. All this means is, brands will have to revisit their SEO strategy and create content that gives users just enough information for them to visit your site to satisfy their curiosity.

Decline in organic reach on Instagram
There are currently 71 million active users on Instagram in India. As the app continues to gain popularity, it will predictably want brands to pay for a higher reach. Brands will need to have adequate promotional budgets or fear losing out on a substantial audience segment.