Marketing
What Is Digital Marketing [Understanding SWEPS + CM]
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When running your own marketing agency, there are a few things you should always have in your marketing strategy. We call the SWEPS. These are the 5 most important things needed in every marketing campaign.
What does SWEPS stand for?
S – Social Media Marketing
W – Websites
E – Email Marketing
P – Pay-Per-Click Marketing
S – SEO (Search Engine Optimization)
Why are SWEPS important?
S – social media marketing includes Facebook marketing, Instagram marketing and everything within it.
W – website design is super important to ensure your customer stay on your site. This is also a great way for the customer to find out all necessary info about your business.
E – email marketing is the top of all lead generation strategies. Make it hyper-personalized and interactive, and you’re on the path to success.
P – great to target specific keywords and what customers are searching for in order to get more traffic to your site
S – SEO is incredibly important in today’s marketing world. Every search has intent and every business wants to grab that customer. Make sure you’re bringing your A-game when it comes to SEO.
Do you integrate SWEPS into your marketing plans?
Sources:
Video Document/Blog Article
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