Why Small Business Owners Seem to Prefer Offline Marketing to Digital Marketing

Why do so many small business owners prefer offline marketing over the more affordable and effective and more modern digital marketing?

In many cases, it’s simply a matter of familiarity. Since the internet really isn’t more than 20 years old the previous generation didn’t have digital media. They didn’t ask for it, in many cases were not planning for it so couldn’t be prepared for it, so when they’re told now that a business must have a website in many cases it perceived as yet another problem to solve….not as a new way to marketing that could bring in more revenue for them.

If you’re a digital marketing professional, how do you encourage use of digital marketing for your small business clients who may be resistant to change or the “new internet?” You can’t force people to embrace something they don’t want or don’t like but what you can do is offer to provide as much information as possible along with objective research to back it up. If you can guarantee specific results, that could also help.

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